Google Ads for Local Businesses: Maps, Search & Call Ads

Local Business? Google Ads Works Differently for You

While e-commerce focuses on ROAS and Revenue, local businesses need phone calls, foot traffic, and store visits. Google Ads offers dedicated tools specifically for this — especially powerful in competitive markets like Austin and Texas.

1. Google Maps Ads

56% of local searches come through Google Maps. When a customer searches "Italian restaurant near me" or "best plumber in Austin," your ad can appear first with:

• Business name + star rating
• Address + operating hours
• "Navigate" or "Call" button

Important: Connect your Google Business Profile to Google Ads through Location Extensions.

2. Call-Only Ads

Perfect for businesses that rely on phone calls — doctors, plumbers, lawyers. The ad appears with a "Call Now" button directly in search results.

Pro Tip:

Set up Call Tracking through Google Ads to monitor every call. Check call duration — calls over 60 seconds are typically quality leads.

3. Local Search Campaigns

Campaigns specifically designed for driving store visits. Google measures Store Visits through GPS data. In the US, this feature is available for businesses with 3+ locations.

4. Google Business Profile Optimization

Your Google Business Profile is the foundation of every local ad. Make sure you have:

• Professional photos (at least 10) of your business
• Updated operating hours
• Positive reviews (aim for 50+)
• Business description with relevant keywords

For help setting up your profile, see our SEO services.

Recommended Budget for Local Businesses

Start with $800-$1,500/month. Focus on a 5-15 mile radius from your business. For businesses in high-competition industries (lawyers, contractors), the recommended budget is $2,000-$4,000.

Ready to Get Started?

Contact our paid marketing team and we'll build you a local campaign that brings customers through your door.