HVAC Marketing Agency in Austin That Books More Service Calls

Austin has one of the most competitive residential HVAC markets in the country. There are 400+ licensed HVAC contractors serving the Austin metro, and the top 5% capture roughly 60% of all Google-generated service calls. The reason is simple: the top 5% dominate three specific channels — Google Local Services Ads (the badge box at the very top of results), the local 3-pack (Google Business Profile), and paid Search Ads targeting emergency intent keywords like 'AC not cooling', 'AC repair near me', and 'furnace won't turn on'.

Google Local Services Ads alone can drive $10k–$50k/month in booked HVAC jobs for a mid-size Austin contractor — but only if the profile is verified, insurance/license docs are up to date, the badge is defended with fast lead response (Google downgrades slow responders), and disputes for bad leads are filed weekly. That single workflow is what separates HVAC contractors making money on LSA from HVAC contractors losing money on it.

On the paid Search side, Austin HVAC CPCs run $15 for standard AC tune-up keywords and $30–$45 for emergency repair keywords in July and August. Cost per booked job typically lands between $60 and $180 when the campaign is structured correctly (tight match types, exhaustive negative keyword list, service-specific landing pages, aggressive call tracking).

Every Austin HVAC engagement follows the same battle-tested build order. Week 1: Google Business Profile audit and rebuild — categories, services, service areas, photos, Q&A, and a review generation workflow tied to your CRM. Week 2: Local Services Ads verification, profile optimization, and initial bid setup. Week 3: Google Search Ads build — separate campaigns for emergency repair, maintenance/tune-ups, install/replace, and brand defense, each with dedicated landing pages and call tracking. Week 4: website conversion audit — hero, phone visibility, booking flow, trust bar (license #, BBB, Google rating), mobile speed.

Month 2 onward: weekly LSA dispute filing, weekly GBP posts, monthly Google Ads optimization, monthly reporting call with real cost-per-booked-job numbers. We don't report on impressions or CTR — we report on booked service tickets and revenue attributed to each channel. If a channel isn't paying for itself in 60 days, we cut it and reallocate. No agency ego, no vanity metrics.

Emergency AC repair, AC tune-up and maintenance plans, full AC and furnace replacement, heat pump installation, ductwork and duct cleaning, indoor air quality (IAQ) systems, mini-split installation, commercial HVAC service, and 24/7 emergency dispatch. Each of these deserves its own landing page, its own ad group, its own keyword set, and its own tracking — a single 'services' page will never rank or convert at the level a proper HVAC lead-gen build does.